It’s clear to see how much Amanda Lindroth’s growing up years in Palm Beach, Florida and living in her adopted home of Nassau have influenced her namesake brand the moment you step foot into the shop on Charleston’s King Street or venture onto the online shop. Prior to founding her own namesake brand, Amanda worked for WWD and W Magazine as well as in PR for luxury brands in New York, Paris and London.
The woven tablecloths, rattan trays, wrapped hurricane glasses and brilliant colors will have you feeling more like you are on island time, and bring an air of simplicity and sophistication to your intimate gatherings with family and friends.
In July of this year, Amanda collaborated with Julia Berolzheimer on a collection that brings the perfect balance of the style that the Amanda Lindroth brand is known for along with fabrics and color schemes that are a signature of Julia’s lifestyle brand.
In this interview, Amanda shares about when she first came up with the idea for her brand, her biggest design influence, how her home base in the Bahamas is celebrated throughout the brand and more.
On Interior Design — “White canvas upholstery, boldly colored prints, rattan and cane, English furniture and straw matting are a few signature ingredients of a Lindroth Design interior. Since its founding in Nassau, Bahamas, in 2010 Lindroth Design has become the go-to firm for airy, relaxed, indoor-outdoor living for island dwellers from Lyford Cay to Maine”
When did you first come up with the idea to found your own brand?
I had been collecting ideas for years in a little blue notebook. In 2017 I decided to jump head in!
What was it like going from working at WWD and W magazine and in PR for luxury brands to founding your own homeware brand?
There was a long gap in between these different careers…in the middle I was building my Design Business which is still a major portion of my job!
What would you say is your biggest design influence?
On Inspiration — “Our products were born from the breezy, joyful sensibility of Amanda’s Bahamas home. At Hope Hill, gathering friends for an outdoor dinner isn’t just fun, it matters. Cocktails are candlelit, dining chairs are nestled extra close, and no one ever leaves on time.”
How do you feel your home base of the Bahamas is celebrated throughout your namesake brand?
Hope Hill is really at the core of the DNA of the brand…Our essence is really about an old-fashioned return to the table in a mannerly but barefoot way…or maybe sandal-clad way!
What are some of the textures and colors in your own home that have been featured in products available through Amanda Lindroth?
Rattan and wicker, seagrass matting, coral, blues and greens.
Out of all of the pieces that you’ve created, which pieces in particular do you use the most often in your own home?
Table linens, placemats, glassware and our oven proof bakeware.
When having guests in your home for intimate gatherings, what are some of your favorite dishes to serve?
We serve a cold seafood salad with native crawfish, shrimp, avocado, tomato and give everyone their own sauce boat with homemade vinaigrette.
In July, you released a collaborative collection with Julia Berolzheimer, what was the best part about working with Julia?
Everything! She is a dream and a great, gentle force of nature. Love her and Thomas and now Clementine.
On Collaboration — “Julia’s unique, elegant style seemed like such a natural fit for a collaboration. Her love of small prints and beautiful color started the design process and we easily landed on our feminine tropical theme!”
While your brand is known for its Island Wrapped Glassware, colorful linens etc, you’ve also launched a new furniture line… How long was the collection in the works before it was brought to life and available in both your brick & mortar location in Charleston and online?
It took about a year from sampling to being able to ship items out from the warehouse. I was designing and planning for about a year or two before that.
On the new Furniture Collection — “Every piece in Amanda’s new Home Collection pairs beautifully with all the other styles. Mix & match furniture and we promise your room will instantly have a hint of Lindroth Design’s signature island inspired look!”
Your designs have been featured in such well known publications as Elle Decor, Garden & Gun, Harpers Bazaar and Town & Country. What do you enjoy the most about seeing pieces you’ve created in such notable publications?
It is incredibly flattering to have the notice of these magical editors.We are so grateful to all who support me and the brand!
All images via Amanda Lindroth.