“I noticed a gap in the market. I couldn’t figure out why there wasn’t a setting spray that was multifunctional. I wanted to cut down the steps and find something more practical, so I made my own.”
Seven Seven Cosmetics is new on the skincare scene, but they are making quite the splash. The brand which carries some of my favorite bath time products (which includes an entire Bath Set featuring a salt, soak, oil and froth) was founded by Emily Jimison after gaining years of experience as a professional makeup artist.
The brand which currently has 11 products including an oil series featuring argan facial oil, vitamin c firming oil and mica illuminating oil and another favorite of mine, their chamomile mist which is essential for an optimal bedtime routine.
Not sure about your skin type, or consider yourself a skincare novice? Take the Skin Quiz and find out which products are the best for your skin.
In this interview, Emily shares about when she came up with the idea for the brand, what sets Seven Seven products apart from others on the market and how she wants to share her knowledge with beauty and skincare consumers.
You are professional make up artist. When did you first become interested in the beauty field?
I have always loved the beauty industry. As a kid, I found myself getting into makeup and playing with hair, painting nails, etc. Never imagined I would pursue a career in it. It wasn’t until after college that I went back to school to get my license and then moved to LA to do makeup full time.
When did you come up with the idea for your skincare brand Seven Seven Cosmetics?
I think I always knew I would do something like this. I’m very much a “do it yourself-er” and have always been entrepreneurial. I kept running into the issue of wanting to combine products. As a makeup artist, I understand why there are so many products and so many steps to get that red carpet/flawless look, but as an average everyday consumer I wanted to fid a way to condense the steps with the same flawless result. I just truly believed it didn’t need to be that complicated, and there was a way to make it easier for the every day individual.
What sets Seven Seven products apart from others currently available on the market?
We are minimalistic skincare. I joke around and like to think of ourselves as “skincare in Layman’s terms” – because we strive to be just that. A trend is to market things to make them sound more luxurious, or have a cool catchy name, which is an awesome way to brand yourself, but for us – we are trying to reach the people who don’t know all the in’s and out’s of makeup & skincare. People who just want to look at a product and know exactly what it is and what it is going to do just by looking at the front of the label. Amazing results, and a whole lot less effort.
As someone who often has issues with synthetic fragrances, I love how your Bath Froth features fragrance free bubbles, with the calming aroma just coming from the natural ingredients. The Chamomile Night Mist has also made a huge difference in my nighttime routine. What were the first products that you released to consumers?
I love hearing that so much. This also ties into our minimalistic motto. Not only do we want to create minimal steps for our consumers, we want to provide minimal ingredients as well. A very common misconception is that a product needs to be filled with a million ingredients for it to be considered “high end” or “luxurious.” Less is always more and we want our consumers to have confidence that they can understand what is in their products. When we created our first product Finishing Mist, this was how we wanted it designed. Minimal ingredients, maximum results.
Which of the Seven Seven Cosmetic products do you use most often?
My favorite product changes all of the time, I am the epitome of a skincare junkie, so I can’t just stick to one. My absolute staple that I use the most is definitely our Argan Oil, I am personally very dry – so this is the most natural way to hydrate my skin without feeling oily. It only has one ingredient and is incredibly effective. I apply this after I wash my face or get out of the shower. It’s a game changer for me.
“I like to invest in the products I use everyday. I’m such a minimalist, so functionality is so important to me. I want to be able to throw on a product and know that it’s going to work.”
For someone new the brand, which is the product you’d suggest they try first?
I’d suggest to take our skin care quiz to find out what product is good for their exact skin type. All of our products are versatile and offer something different, but you can’t go wrong with our Finishing Mist. It is amazing for people who don’t wear a lot of makeup and also people who love a lot of makeup. The benefits of the spray apply to every type pf person and create the most gorgeous glow to your skin while still allowing you to be matte.
What is the product that is the most popular with customers?
Our Vitamin C Firming Oil is definitely our best seller. What is so great about it is that it brightens and firms your skin without all of the excess ingredients. Two ingredients, zero preservatives, 100% effective. I think people like the idea that they don’t have to over complicate their skin care routine to get these results. We love that they can use this product (and others) with confidence and know they will are clean and effective.
You currently offer 11 products on your website, do you plan on releasing new products this year?
Absolutely. We have a few products up our sleeve that will release through the year.
How do you balance your time between being a professional make up artist and running Seven Seven Cosmetics?
This has been an interesting transition. Makeup artistry has definitely helped me to understanding the industry inside and out, but I really want to educate the everyday consumer. It’s amazing to be able to create some incredible looks on the red carpet, but now I feel a pull to share my knowledge with the rest of the world in everyday consumers.
Shop Seven Seven Cosmetics and follow along via Instagram @sevensevencosmetic
All images via Emily Jimison